UseeTV successfully appears for the prompt “live streaming tv indonesia” in several LLMs like ChatGPT and Gemini because of an effective SEO strategy that builds strong E-E-A-T signals, delivers expert-led and trustworthy content, and maintains consistent authority across AI-driven search results.
UseeTV
ABOUT THE CLIENT
UseeTV, now rebranded as IndiHomeTV, is a digital entertainment and IPTV service provided by Telkom Indonesia, offering live TV channels, video-on-demand (VOD), movies, series, and interactive content for Indonesian audiences. As part of Indonesia’s leading digital ecosystem, UseeTV plays a strategic role in delivering accessible, high-quality entertainment across multiple devices.
The UseeTV website functions as a key digital discovery and acquisition platform, providing information about content offerings, subscription packages, features, and entertainment updates, while supporting organic user acquisition through search engines.
PROJECT DETAILS
1. Increasing Digital Visibility in the Online Entertainment Market
This SEO project aimed to strengthen UseeTV’s presence on Google for high-intent keywords related to live TV streaming, IPTV services, online TV platforms, VOD content, and digital entertainment subscriptions. The primary objective was to secure consistent page-one visibility for both branded and non-branded searches.
2. Optimizing Content, Feature & Program Structure
The SEO team conducted keyword research based on entertainment search behavior and user viewing intent, then optimized the structure of content pages, program listings, feature explanations, and landing pages to improve relevance, clarity, and competitiveness in search results.
3. Driving Organic Traffic Growth & New User Acquisition
The strategy focused on increasing organic sessions, total users, and new users, while expanding reach to entertainment-seeking audiences who had not previously interacted with the UseeTV platform through organic search.
IDENTIFYING THE PROBLEMS
1. Limited Visibility for Non-Branded Streaming Keywords
Initial organic traffic was still heavily influenced by branded searches, while competitive non-branded keywords related to online TV streaming and digital entertainment had not consistently achieved page-one rankings.
2. Content & Program Pages Not Fully SEO-Optimized
Several content and program pages lacked optimized heading structures, meta titles, descriptions, and internal linking, limiting their performance in highly competitive entertainment-related SERPs.
3. Underutilized Informational & Discovery Content
Opportunities to attract users through program guides, viewing recommendations, feature explanations, and entertainment insights were not fully maximized prior to SEO optimization, reducing top-of-funnel organic growth potential.
WHAT WE DO
1. SEO Strategy Based on Streaming & Entertainment Keywords
We conducted comprehensive keyword research covering IPTV services, live TV streaming, VOD platforms, entertainment subscriptions, and user discovery intent, prioritizing keywords with strong search volume and audience acquisition potential.
2. On-Page Optimization & Content Enhancement
Content was optimized through improved titles, meta tags, headings, internal linking, and clearer content categorization, while supporting informational content was expanded to strengthen topical relevance and authority in search engines.
3. UX Improvement & Content Discoverability Optimization
Website navigation and content flow were refined to help users easily discover programs, features, and subscription information, improving engagement, session duration, and overall user experience.
SEO RESULTS
1. Sessions Growth
Sessions increased by +36%, indicating consistent organic traffic growth driven by improved keyword rankings and better content visibility.
2. Total Users
Total users grew by +25%, reflecting broader reach and increased exposure to entertainment-focused audiences through organic search.
3. New Users
New users increased by +31%, proving that non-branded keyword optimization and improved content discoverability successfully attracted new audiences to the UseeTV platform.
AI RESULTS
ChatGPT
Gemini
Elevate Your Digital Growth Like UseeTV
UseeTV’s results demonstrate that a structured, user-intent–driven SEO strategy can effectively improve search visibility, strengthen page-one keyword performance, and drive sustainable organic traffic growth in the competitive digital entertainment industry. Together with essentials the agency, you can build a strong SEO foundation, push strategic entertainment keywords to Google’s first page, and continuously grow high-quality organic audiences. Fill out the form below and start optimizing your digital performance today.
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