1.0essentials the agency.https://essentials.id/idrich600338<blockquote class="wp-embedded-content" data-secret="dF93Wne16f"><a href="https://essentials.id/id/portfolio/le-minerale-seo-by-essentials/">Le Minerale</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://essentials.id/id/portfolio/le-minerale-seo-by-essentials/embed/#?secret=dF93Wne16f" width="600" height="338" title="“Le Minerale” — essentials the agency." data-secret="dF93Wne16f" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://essentials.id/wp-includes/js/wp-embed.min.js </script>https://essentials.id/wp-content/uploads/2026/01/le-minerale-cover-Picsart-AiImageEnhancer.jpg24002400Project NameLe MineraleClientLe MineraleOur RoleSearch Engine Optimization Share Tagsdigital marketingessentials the agencyle mineraleportfolioseo +4000% Sessions +3475% Total Users +4090% New Users ABOUT THE CLIENT Le Minerale is a premium bottled mineral water brand in Indonesia, known for its protected mineral content and hygienic production process. As a trusted consumer brand, Le Minerale emphasizes quality, health, and natural purity in every product offering. The Le Minerale website serves as a key digital brand and educational platform, providing product information, brand campaigns, and health-related content while strengthening consumer trust and brand awareness through organic search. PROJECT DETAILS 1. Increasing Brand & Product Visibility in Organic Search This SEO project aimed to significantly strengthen Le Minerale’s presence on Google for high-volume keywords related to mineral water, bottled water brands, healthy drinking water, and daily hydration needs. The main objective was to ensure Le Minerale appeared consistently on page one for both branded and non-branded consumer searches. 2. Optimizing Brand, Product & Educational Content Structure The SEO team conducted in-depth keyword research based on consumer search behavior and health-related search intent, then optimized the structure of product pages, brand storytelling, and educational content to improve relevance, clarity, and competitiveness in search results. 3. Driving Massive Organic Traffic Growth & New Audience Reach The strategy focused on accelerating organic sessions, total users, and new users, while expanding reach to a significantly broader consumer audience that had not previously engaged with the Le Minerale brand through organic search. IDENTIFYING THE PROBLEMS 1. Limited Visibility for High-Volume Non-Branded Keywords Initial organic traffic relied heavily on branded searches, while many high-volume keywords related to mineral water and healthy hydration had not yet ranked on Google’s first page. 2. Product & Brand Pages Not Fully SEO-Optimized Several pages lacked optimized heading structures, meta titles, descriptions, and internal linking, limiting their ability to compete in highly competitive FMCG search results. 3. Underdeveloped Educational & Health-Focused Content Opportunities to attract users through health education, hydration benefits, and lifestyle-related content were not fully leveraged prior to SEO optimization, restricting long-term organic growth. WHAT WE DO 1. SEO Strategy Based on FMCG & Consumer Keywords We conducted comprehensive keyword research across mineral water, bottled water brands, health benefits, hydration topics, and consumer intent, prioritizing keywords with strong search volume and brand discovery potential. 2. On-Page Optimization & Content Expansion Content was optimized through improved titles, meta tags, headings, internal linking, and consumer-friendly content structures, while educational and lifestyle content was expanded to strengthen topical authority in search engines. 3. UI/UX Improvement & Content Discoverability Optimization Website navigation and content flow were refined to help users easily discover products, brand messages, and educational resources, increasing engagement, session duration, and overall user experience. SEO RESULTS 1. Sessions Growth Sessions increased by +4000%, reflecting an exponential rise in organic traffic driven by first-page keyword rankings and expanded content visibility. 2. Total Users Total users grew by +3475%, demonstrating a massive expansion of Le Minerale’s organic reach and brand exposure. 3. New Users New users increased by +4090%, proving that non-branded keyword optimization and educational content successfully attracted a large volume of new, highly relevant audiences. AI RESULTS Le Minerale successfully appears for the prompt “brand air minum kemasan botol” in several LLMs like ChatGPT and Gemini because of an effective SEO strategy that builds strong E-E-A-T signals, delivers expert-led and trustworthy content, and maintains consistent authority across AI-driven search results. ChatGPT Gemini Elevate Your Digital Growth Like Le Minerale Le Minerale’s success demonstrates that a structured, consumer-intent–driven SEO strategy can generate exponential growth in organic traffic and first-page keyword rankings in highly competitive FMCG markets. Together with essentials the agency, you can build a strong SEO foundation, dominate strategic keywords on page one, and drive sustainable, high-quality organic growth. Fill out the form below and start accelerating your brand’s digital performance today. We’re here to help with your questions. info@essentials.id   WhatsApp social Instagram Linkedin how to find us PT ESENSI MEDIA ASIA Roxy Square Unit A6. Jl. Kyai Tapa No.1 Jakarta 11440 Get In Touch