{"version":"1.0","provider_name":"essentials the agency.","provider_url":"https:\/\/essentials.id\/id","title":"Drymix - essentials the agency.","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"mG7IhAvPkU\"><a href=\"https:\/\/essentials.id\/id\/portfolio\/drymix-seo-by-essentials\/\">Drymix<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/essentials.id\/id\/portfolio\/drymix-seo-by-essentials\/embed\/#?secret=mG7IhAvPkU\" width=\"600\" height=\"338\" title=\"&#8220;Drymix&#8221; &#8212; essentials the agency.\" data-secret=\"mG7IhAvPkU\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/essentials.id\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/essentials.id\/wp-content\/uploads\/2025\/12\/drymix-revisi.png","thumbnail_width":1024,"thumbnail_height":1024,"description":"Project NameDrymixClientDrymixOur RoleSearch Engine Optimization Share Tagsdigital marketingdrymixessentials the agencyportfolioseo +72% Sessions +73% Total Users +71% New Users ABOUT THE CLIENT Drymix is the Indonesian pioneer and market leader in dry mortar and premium building material solutions. As a trusted provider in the construction industry, Drymix delivers innovative and high-quality products designed to improve efficiency, durability, and performance across various construction applications. The Drymix website serves as a key digital information hub for contractors, developers, architects, and industry stakeholders seeking reliable product information, technical guidance, and building material solutions. PROJECT DETAILS 1. Increasing Digital Visibility in the Construction Materials Industry This SEO project aimed to strengthen Drymix\u2019s presence on Google for strategic keywords related to dry mortar, construction materials, building solutions, and cement-based products. The primary objective was to ensure Drymix products and expertise are easily discoverable through relevant non-branded and branded searches. 2. Optimizing Product &amp; Technical Content Structure The SEO team conducted keyword research based on industry search behavior and professional user intent, then optimized the structure of product pages, technical documentation, and brand content to improve clarity, relevance, and competitiveness in search engine results. 3. Driving Organic Traffic Growth &amp; New Audience Acquisition The strategy focused on increasing organic sessions, total users, and new users, while expanding reach to construction professionals and businesses that had not previously engaged with the Drymix brand through organic search. IDENTIFYING THE PROBLEMS 1. Limited Visibility for Non-Branded Industry Keywords Early organic traffic relied heavily on branded searches, while high-intent generic keywords related to construction materials and dry mortar solutions had not yet consistently reached page one. 2. Product Pages Not Fully SEO-Optimized Several product and technical pages lacked optimized heading structures, meta titles, descriptions, and internal linking, limiting their ability to compete effectively in construction-related search queries. 3. Underutilized Educational &amp; Technical Content Opportunities to attract users through technical guides, application insights, and problem-solution\u2013based content were not fully maximized prior to SEO optimization, reducing long-term organic traffic potential. WHAT WE DO 1. SEO Strategy Based on Construction Material Keywords We conducted in-depth keyword research focused on dry mortar products, building materials, construction applications, and professional search intent, prioritizing keywords with strong relevance and conversion potential. 2. On-Page Optimization &amp; Content Enhancement Content was optimized through improved titles, meta tags, headings, internal linking, and clearer technical explanations, while supporting content was expanded to strengthen topical relevance and authority in search engines. 3. UI\/UX Improvement &amp; Navigation Optimization Website navigation and content structure were refined to help users quickly find product information and technical details, increasing engagement, session duration, and overall user experience. SEO RESULTS 1. Sessions Growth Sessions increased by +72%, indicating consistent and meaningful growth in organic traffic from construction material\u2013related searches. 2. Total Users Total users grew by +73%, reflecting broader visibility and stronger reach among construction industry audiences. 3. New Users New users increased by +71%, proving that non-branded keyword optimization and improved content structure successfully attracted new, relevant audiences. AI RESULTS \u00a0 Drymix successfully appears for the prompt \u201csupplier dry mortar indonesia\u201d in several LLMs like ChatGPT and Gemini because of an effective SEO strategy that builds strong E-E-A-T signals, delivers expert-led and trustworthy content, and maintains consistent authority across AI-driven search results. ChatGPT Gemini Elevate Your Digital Growth Like Drymix Drymix\u2019s success demonstrates that a structured, industry-focused SEO strategy can significantly improve visibility, expand audience reach, and drive sustainable organic traffic growth in a competitive construction market. Together with essentials the agency, you can build a strong SEO foundation, push strategic keywords to Google\u2019s first page, and continuously grow high-quality organic traffic. Fill out the form below and start optimizing your digital performance today. We&#8217;re here to help with your questions. info@essentials.id \u00a0 WhatsApp social Instagram Linkedin how to find us PT ESENSI MEDIA ASIA Roxy Square Unit A6. Jl. Kyai Tapa No.1 Jakarta 11440 Get In Touch"}