{"id":6404,"date":"2026-01-06T14:43:49","date_gmt":"2026-01-06T14:43:49","guid":{"rendered":"https:\/\/essentials.id\/?post_type=portfolio&#038;p=6404"},"modified":"2026-02-12T14:39:49","modified_gmt":"2026-02-12T14:39:49","slug":"binus-university-seo-by-essentials","status":"publish","type":"portfolio","link":"https:\/\/essentials.id\/id\/portfolio\/binus-university-seo-by-essentials\/","title":{"rendered":"BINUS University"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6404\" class=\"elementor elementor-6404\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72e42f64 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"72e42f64\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-566b1d68\" data-id=\"566b1d68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89cab1f elementor-widget elementor-widget-spacer\" data-id=\"89cab1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2885ca87 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2885ca87\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d75ab04\" data-id=\"6d75ab04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65fdca1a elementor-widget elementor-widget-image\" data-id=\"65fdca1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"750\" src=\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/PORTO-BINUS.jpg\" class=\"attachment-full size-full wp-image-4304\" alt=\"binus university seo portfolio banner by essentials the agency.\" srcset=\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/PORTO-BINUS.jpg 1440w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/PORTO-BINUS-300x156.jpg 300w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/PORTO-BINUS-1024x533.jpg 1024w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/PORTO-BINUS-768x400.jpg 768w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/PORTO-BINUS-480x250.jpg 480w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" title=\"binus university seo portfolio banner by essentials the agency.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2eb61013\" data-id=\"2eb61013\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4092fe3d elementor-widget elementor-widget-gt3-core-custommeta\" data-id=\"4092fe3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gt3-core-custommeta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gt3_meta_values_wrapper vertical align_left\"><div class=\"gt3_meta_values_item elementor-repeater-item-13956f1\"><span class=\"gt3_meta_label_title\">Project Name<\/span><div class=\"gt3_meta_value type_name\">BINUS University<\/div><\/div><div class=\"gt3_meta_values_item elementor-repeater-item-23b9ba2\"><span class=\"gt3_meta_label_title\">Client<\/span><div class=\"gt3_meta_value type_custom\">Bina Nusantara<\/div><\/div><div class=\"gt3_meta_values_item elementor-repeater-item-829fca3\"><span class=\"gt3_meta_label_title\">Our Role<\/span><div class=\"gt3_meta_value type_custom\">Search Engine Optimization<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d78837 elementor-widget elementor-widget-gt3-core-sharing\" data-id=\"59d78837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gt3-core-sharing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"gt3_sharing_core horizontal align_left\">\r\n\t\t<span class=\"gt3_sharing_label_title\">Share<\/span><div class=\"gt3_sharing_links_block\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/essentials.id\/id\/portfolio\/binus-university-seo-by-essentials\/\" class=\"core_sharing_fb\"><i class=\"link_type_icon fa fa-facebook\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=BINUS%20University&#038;url=https:\/\/essentials.id\/id\/portfolio\/binus-university-seo-by-essentials\/\" class=\"core_sharing_twitter\"><i class=\"link_type_icon fa fa-twitter\"><\/i><\/a><a data-elementor-open-lightbox=\"no\" target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/essentials.id\/id\/portfolio\/binus-university-seo-by-essentials\/&#038;media=https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/Binus-thumbnail.jpg\" class=\"core_sharing_pinterest\"><i class=\"link_type_icon fa fa-pinterest\"><\/i><\/a><a target=\"_blank\" href=\"mailto:?subject=BINUS+University&body=https:\/\/essentials.id\/id\/portfolio\/binus-university-seo-by-essentials\/\" class=\"core_sharing_email\"><i class=\"link_type_icon fa fa-envelope\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/essentials.id\/id\/portfolio\/binus-university-seo-by-essentials\/&#038;title=BINUS%20University&#038;source=essentials%20the%20agency.\" class=\"core_sharing_linkedin\"><i class=\"link_type_icon fa fa-linkedin\"><\/i><\/a><\/div>\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba85c42 elementor-widget elementor-widget-gt3-core-custommeta\" data-id=\"4ba85c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gt3-core-custommeta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gt3_meta_values_wrapper vertical align_left\"><div class=\"gt3_meta_values_item elementor-repeater-item-def9cca\"><span class=\"gt3_meta_label_title\">Tags<\/span><div class=\"gt3_meta_value type_tags\"><a href=\"https:\/\/essentials.id\/id\/portfolio-tag\/bina-nusantara\/\">bina nusantara<\/a><a href=\"https:\/\/essentials.id\/id\/portfolio-tag\/binus\/\">binus<\/a><a href=\"https:\/\/essentials.id\/id\/portfolio-tag\/digital-marketing\/\">digital marketing<\/a><a href=\"https:\/\/essentials.id\/id\/portfolio-tag\/essentials-the-agency\/\"><a href=\"https:\/\/essentials.id\/id\/\">essentials the agency. <\/a><\/a><a href=\"https:\/\/essentials.id\/id\/portfolio-tag\/portfolio\/\">portfolio<\/a><a href=\"https:\/\/essentials.id\/id\/portfolio-tag\/seo\/\">seo<\/a><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-dc2e87e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"dc2e87e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f1e512 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0f1e512\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t<div class=\"elementor-element elementor-element-b4af7de e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b4af7de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c7183ef e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c7183ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3499108 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"3499108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div data-settings=\"{&quot;start&quot;:0,&quot;end&quot;:22.9,&quot;decimal&quot;:0,&quot;duration&quot;:5,&quot;options&quot;:{&quot;useEasing&quot;:true,&quot;easingFn&quot;:&quot;easeInOutExpo&quot;,&quot;useGrouping&quot;:false,&quot;separator&quot;:&quot;,&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:true,&quot;easingFn&quot;:&quot;easeInOutExpo&quot;,&quot;useGrouping&quot;:false,&quot;separator&quot;:&quot;,&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+23<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p><span style=\"color: #0c0c0c;\">Organic Traffic<\/span><\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--3499108\">{\"start\":0,\"end\":22.9,\"decimal\":0,\"duration\":5,\"options\":{\"useEasing\":true,\"easingFn\":\"easeInOutExpo\",\"useGrouping\":false,\"separator\":\",\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac923eb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ac923eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e9f210 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1e9f210\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b133240 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"b133240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div data-settings=\"{&quot;start&quot;:0,&quot;end&quot;:28.21,&quot;decimal&quot;:0,&quot;duration&quot;:5,&quot;options&quot;:{&quot;useEasing&quot;:true,&quot;easingFn&quot;:&quot;easeInOutExpo&quot;,&quot;useGrouping&quot;:false,&quot;separator&quot;:&quot;,&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:true,&quot;easingFn&quot;:&quot;easeInOutExpo&quot;,&quot;useGrouping&quot;:false,&quot;separator&quot;:&quot;,&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+28<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p><span style=\"color: #0c0c0c;\">Sessions<\/span><\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--b133240\">{\"start\":0,\"end\":28.21,\"decimal\":0,\"duration\":5,\"options\":{\"useEasing\":true,\"easingFn\":\"easeInOutExpo\",\"useGrouping\":false,\"separator\":\",\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62b5ab9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"62b5ab9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5478990 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5478990\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1cc57 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"8c1cc57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div data-settings=\"{&quot;start&quot;:0,&quot;end&quot;:31.55,&quot;decimal&quot;:0,&quot;duration&quot;:5,&quot;options&quot;:{&quot;useEasing&quot;:true,&quot;easingFn&quot;:&quot;easeInOutExpo&quot;,&quot;useGrouping&quot;:false,&quot;separator&quot;:&quot;,&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:true,&quot;easingFn&quot;:&quot;easeInOutExpo&quot;,&quot;useGrouping&quot;:false,&quot;separator&quot;:&quot;,&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+32<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p><span style=\"color: #0c0c0c;\">Engagement Rate<\/span><\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--8c1cc57\">{\"start\":0,\"end\":31.55,\"decimal\":0,\"duration\":5,\"options\":{\"useEasing\":true,\"easingFn\":\"easeInOutExpo\",\"useGrouping\":false,\"separator\":\",\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f5fa1c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3f5fa1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0db1317 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0db1317\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d738c3c elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"d738c3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div data-settings=\"{&quot;start&quot;:0,&quot;end&quot;:74.65,&quot;decimal&quot;:0,&quot;duration&quot;:5,&quot;options&quot;:{&quot;useEasing&quot;:true,&quot;easingFn&quot;:&quot;easeInOutExpo&quot;,&quot;useGrouping&quot;:false,&quot;separator&quot;:&quot;,&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:true,&quot;easingFn&quot;:&quot;easeInOutExpo&quot;,&quot;useGrouping&quot;:false,&quot;separator&quot;:&quot;,&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+75<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Leads Increased<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--d738c3c\">{\"start\":0,\"end\":74.65,\"decimal\":0,\"duration\":5,\"options\":{\"useEasing\":true,\"easingFn\":\"easeInOutExpo\",\"useGrouping\":false,\"separator\":\",\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09630aa elementor-widget elementor-widget-heading\" data-id=\"09630aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ABOUT THE CLIENT<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4d350b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e4d350b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b105544 elementor-widget elementor-widget-text-editor\" data-id=\"b105544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"75\" data-end=\"444\" class=\"translation-block\"><strong>BINUS University<\/strong> merupakan institusi pendidikan tinggi terkemuka di Indonesia yang berkomitmen menghadirkan lulusan berdaya saing global melalui pendekatan pembelajaran berbasis teknologi, inovasi, dan pengalaman profesional. Memiliki beberapa kampus yang tersebar di berbagai kota, <strong>BINUS University<\/strong> menawarkan program-program unggulan di bidang Bisnis, Teknik, Desain, dan Ilmu Komputer.<\/p><p data-start=\"446\" data-end=\"746\" class=\"translation-block\">Dengan menerapkan model pembelajaran seperti Project-Based Learning dan Program 2+1+1 yang memberikan pengalaman multicampus dan Enrichment Program. Visi <strong>BINUS University<\/strong> adalah menjadi institusi berbasis teknologi kreatif yang mampu membina dan memberdayakan masyarakat di tingkat global.<\/p><p data-start=\"748\" data-end=\"1159\" class=\"translation-block\">Sebagai bagian dari perjalanan transformasi digital tersebut, essentials the agency. berkesempatan untuk mengelola dan mengoptimalkan performa digital website <strong>BINUS @Bandung<\/strong>, <strong>BINUS @Malang<\/strong>, <strong>BINUS School Simprug<\/strong>, <strong>BINUS Online<\/strong>, and <strong>SATU University<\/strong> melalui berbagai strategi SEO, upaya optimasi konten, serta peningkatan visibilitas untuk mendukung misi BINUS University dalam menjangkau lebih banyak calon mahasiswa di seluruh Indonesia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55cbb6d elementor-widget elementor-widget-heading\" data-id=\"55cbb6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PROJECT DETAILS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8138a elementor-widget elementor-widget-text-editor\" data-id=\"ab8138a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"71\" data-end=\"129\">1. Meningkatkan Visibilitas, Traffic, dan Brand Awareness<\/h5><p data-start=\"131\" data-end=\"342\">Proyek SEO dirancang untuk memperkuat posisi digital BINUS University sehingga program studi, layanan akademik, dan informasi kampus lebih mudah ditemukan oleh calon mahasiswa dari seluruh Indonesia.<\/p><h5 data-start=\"344\" data-end=\"397\">2. Optimasi Website untuk Branding &amp; Konversi<\/h5><p data-start=\"399\" data-end=\"606\">Tim fokus pada optimasi website, struktur halaman, performa teknis, keyword mapping, dan penyusunan content cluster yang mendukung tujuan branding sekaligus meningkatkan leads dan pendaftaran mahasiswa.<\/p><h5 data-start=\"608\" data-end=\"655\">3. Pemetaan Halaman Target dan Topic Clustering<\/h5><p data-start=\"657\" data-end=\"812\">Riset mendalam tentang keyword dan perilaku pencarian pengguna untuk menentukan halaman prioritas, baik untuk meningkatkan brand awareness maupun mendorong konversi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9943f40 elementor-widget elementor-widget-heading\" data-id=\"9943f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">IDENTIFYING THE PROBLEMS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2702219 elementor-widget elementor-widget-text-editor\" data-id=\"2702219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"65\" data-end=\"110\">1. Isu Teknis dan Struktur Website<\/h5><p data-start=\"112\" data-end=\"297\">Kecepatan loading yang kurang optimal, struktur URL yang belum rapi, meta title duplikat, alt image belum terisi, serta error di Google Search Console memengaruhi performa organik.<\/p><h5 data-start=\"299\" data-end=\"340\">2. Keyword Visibility Is Not Optimal<\/h5><p data-start=\"342\" data-end=\"499\">Beberapa program studi dan halaman lead generator belum muncul di posisi pencarian ideal, sehingga menurunkan potensi pendaftaran.<\/p><h5 data-start=\"501\" data-end=\"538\">3. Keterbatasan Backlink Berkualitas<\/h5><p data-start=\"540\" data-end=\"633\">Minimnya tautan atau backlink dari situs otoritatif membatasi kredibilitas dan otoritas domain.<\/p><h5 data-start=\"635\" data-end=\"677\">4. Jumlah Leads Sedikit untuk Program Akademik Baru<\/h5><p data-start=\"679\" data-end=\"810\">Program studi baru belum mendapatkan eksposur yang cukup karena belum teroptimasi untuk kata kunci relevan dan belum memiliki konten pendukung yang kuat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e670a0 elementor-widget elementor-widget-heading\" data-id=\"8e670a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">WHAT WE DO<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb164be elementor-widget elementor-widget-text-editor\" data-id=\"fb164be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"71\" data-end=\"104\">1. Memperbaiki Technical SEO<\/h5><p data-start=\"106\" data-end=\"292\">Melakukan perbaikan teknis menyeluruh seperti peningkatan kecepatan halaman, optimasi struktur URL, meta tags, alt text, serta menyelesaikan seluruh error di Google Search Console.<\/p><h5 data-start=\"294\" data-end=\"331\">2. Optimasi Website &amp; Konten<\/h5><p data-start=\"333\" data-end=\"493\">Mengoptimalkan konten program studi, menyusun content brief terstruktur, serta memastikan halaman memenuhi standar SEO untuk branding, trafik, dan konversi.<\/p><h5 data-start=\"495\" data-end=\"558\">3. Keyword Research, Topic Clustering &amp; Target Page Mapping<\/h5><p data-start=\"560\" data-end=\"708\">Memetakan topik dan kata kunci yang relevan, mengelompokkan artikel sesuai kebutuhan pengguna, dan menentukan halaman prioritas yang memiliki potensi leads tertinggi.<\/p><h5 data-start=\"710\" data-end=\"750\">4. Off-Page SEO &amp; Authority Building<\/h5><p data-start=\"752\" data-end=\"861\">Melakukan strategi backlink melalui penempatan tautan di situs otoritatif untuk memperkuat domain authority.<\/p><h5 data-start=\"863\" data-end=\"1018\">5. Conversion Optimization (CTA Placement)<\/h5><p data-start=\"863\" data-end=\"1018\">Menempatkan CTA strategis pada artikel dan halaman utama untuk mengarahkan pengunjung ke WhatsApp atau formulir pendaftaran.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64cdf1e elementor-widget elementor-widget-heading\" data-id=\"64cdf1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SEO RESULTS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d15015 elementor-widget elementor-widget-image\" data-id=\"6d15015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/BINUS-University-Leads-Increased-Result-Chart.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-5814\" alt=\"BINUS University Leads Increased Result Chart\" srcset=\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/BINUS-University-Leads-Increased-Result-Chart.png 1024w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/BINUS-University-Leads-Increased-Result-Chart-300x225.png 300w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/BINUS-University-Leads-Increased-Result-Chart-768x576.png 768w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/BINUS-University-Leads-Increased-Result-Chart-16x12.png 16w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/BINUS-University-Leads-Increased-Result-Chart-480x360.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"BINUS University Leads Increased Result Chart\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d4369 elementor-widget elementor-widget-text-editor\" data-id=\"99d4369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"65\" data-end=\"87\">1. Organic Traffic<\/h5><p data-start=\"89\" data-end=\"295\" class=\"translation-block\">Rata-rata peningkatan trafik organik di seluruh kampus yang dioptimasi mencapai <span style=\"color: #008000\"><strong data-start=\"176\" data-end=\"185\">22.9%<\/strong><\/span>, menunjukkan pertumbuhan visibilitas yang konsisten dan signifikan di berbagai unit BINUS University.<\/p><h5 data-start=\"297\" data-end=\"319\">2. Sessions Growth<\/h5><p data-start=\"321\" data-end=\"515\" class=\"translation-block\">Rata-rata pertumbuhan sesi di seluruh kampus yang dioptimasi mencapai <span style=\"color: #008000\"><strong data-start=\"396\" data-end=\"406\">28.21%<\/strong><\/span>, mencerminkan kualitas kunjungan yang lebih baik dan keterlibatan pengguna yang lebih kuat di berbagai unit BINUS University.<\/p><h5 data-start=\"517\" data-end=\"539\">3. Engagement Rate<\/h5><p data-start=\"541\" data-end=\"780\" class=\"translation-block\">Rata-rata peningkatan engagement rate di seluruh kampus yang dioptimasi mencapai <span style=\"color: #008000\"><strong data-start=\"628\" data-end=\"638\">31.55%<\/strong><\/span>, menunjukkan kualitas interaksi pengguna yang lebih baik, durasi kunjungan yang lebih lama, dan peningkatan keterlibatan terhadap konten di seluruh unit BINUS University.<\/p><h5 data-start=\"541\" data-end=\"780\">4. Conversions (Leads)<\/h5><p data-start=\"541\" data-end=\"780\" class=\"translation-block\">Konversi dari trafik organik meningkat secara signifikan sebesar <span style=\"color: #008000\"><strong>74.65%<\/strong><\/span>, menunjukkan efektivitas strategi SEO dalam menarik trafik berkualitas dan mendorong lebih banyak calon mahasiswa untuk melakukan tindakan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-373034e elementor-widget elementor-widget-heading\" data-id=\"373034e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">AI RESULTS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a55f7b2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a55f7b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa61f92 elementor-widget elementor-widget-text-editor\" data-id=\"aa61f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">BINUS University berhasil muncul untuk prompt <strong><em data-start=\"132\" data-end=\"156\">\u201c<\/em>universitas swasta terbaik di indonesia<em data-start=\"132\" data-end=\"156\">\u201d\u00a0 <\/em><\/strong> di berbagai LLM seperti ChatGPT dan Gemini berkat strategi SEO yang efektif, yang membangun sinyal E-E-A-T yang kuat, menghadirkan konten tepercaya dari para ahli, serta menjaga otoritas secara konsisten di hasil pencarian berbasis AI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98fd177 elementor-widget elementor-widget-heading\" data-id=\"98fd177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">ChatGPT<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98ffb4a elementor-widget elementor-widget-image\" data-id=\"98ffb4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"945\" src=\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/ChatGPT-Result-for-BINUS-University-using-prompt-universitas-swasta-terbaik-di-indonesia.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-5679\" alt=\"ChatGPT Result for BINUS University using prompt universitas swasta terbaik di indonesia\" srcset=\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/ChatGPT-Result-for-BINUS-University-using-prompt-universitas-swasta-terbaik-di-indonesia.png 1920w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/ChatGPT-Result-for-BINUS-University-using-prompt-universitas-swasta-terbaik-di-indonesia-300x148.png 300w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/ChatGPT-Result-for-BINUS-University-using-prompt-universitas-swasta-terbaik-di-indonesia-1024x504.png 1024w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/ChatGPT-Result-for-BINUS-University-using-prompt-universitas-swasta-terbaik-di-indonesia-768x378.png 768w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/ChatGPT-Result-for-BINUS-University-using-prompt-universitas-swasta-terbaik-di-indonesia-1536x756.png 1536w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/ChatGPT-Result-for-BINUS-University-using-prompt-universitas-swasta-terbaik-di-indonesia-18x9.png 18w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/ChatGPT-Result-for-BINUS-University-using-prompt-universitas-swasta-terbaik-di-indonesia-480x236.png 480w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"ChatGPT Result for BINUS University using prompt universitas swasta terbaik di indonesia\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fef409 elementor-widget elementor-widget-heading\" data-id=\"1fef409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Gemini<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32c4305 elementor-widget elementor-widget-image\" data-id=\"32c4305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"945\" src=\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/Gemini-Result-for-BINUS-University-for-prompt-universitas-swasta-terbaik-di-indonesia.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-5680\" alt=\"Gemini Result for BINUS University for prompt universitas swasta terbaik di indonesia\" srcset=\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/Gemini-Result-for-BINUS-University-for-prompt-universitas-swasta-terbaik-di-indonesia.png 1920w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/Gemini-Result-for-BINUS-University-for-prompt-universitas-swasta-terbaik-di-indonesia-300x148.png 300w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/Gemini-Result-for-BINUS-University-for-prompt-universitas-swasta-terbaik-di-indonesia-1024x504.png 1024w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/Gemini-Result-for-BINUS-University-for-prompt-universitas-swasta-terbaik-di-indonesia-768x378.png 768w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/Gemini-Result-for-BINUS-University-for-prompt-universitas-swasta-terbaik-di-indonesia-1536x756.png 1536w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/Gemini-Result-for-BINUS-University-for-prompt-universitas-swasta-terbaik-di-indonesia-18x9.png 18w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/Gemini-Result-for-BINUS-University-for-prompt-universitas-swasta-terbaik-di-indonesia-480x236.png 480w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"Gemini Result for BINUS University for prompt universitas swasta terbaik di indonesia\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd6e408 elementor-widget elementor-widget-heading\" data-id=\"fd6e408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Accelerate Your Digital Performance Like BINUS University<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b7ae7 elementor-widget elementor-widget-text-editor\" data-id=\"59b7ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Keberhasilan optimasi SEO untuk BINUS University menunjukkan bahwa strategi yang tepat dapat secara signifikan meningkatkan visibilitas organik, memperkuat otoritas akademik, dan mendorong pertumbuhan konversi. Bersama <a href=\"https:\/\/essentials.id\/id\/\"><strong>essentials the agency<\/strong><\/a>, Anda dapat membangun fondasi SEO yang kuat, meningkatkan pengalaman pengguna, dan mencapai performa digital jangka panjang yang berkelanjutan. Isi formulir di bawah ini, dan kami siap membantu memperkuat posisi digital institusi Anda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10e7619 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"10e7619\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c1c194 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5c1c194\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0115aa9 e-con-full e-grid wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0115aa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5115961 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5115961\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element-custom_color elementor-element elementor-element-3c77bcd elementor-widget elementor-widget-text-editor\" data-id=\"3c77bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>We&#8217;re here to help with\nyour questions.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c61c575 e-grid gt3-container-margin e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c61c575\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32679d9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"32679d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-bb34fe9 elementor-widget elementor-widget-text-editor\" data-id=\"bb34fe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"mailto:info@essentials.id\">info@essentials.id<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26e6df5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"26e6df5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-88340a2 elementor-widget elementor-widget-text-editor\" data-id=\"88340a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/api.whatsapp.com\/send?phone=628551162506&amp;text=Hi%20essentials%20the%20agency.%20I%20need%20more%20information%20about%20Essentials!%20services,%20please%20reply%20to%20this%20message%20immediately,%20thank%20you.\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4391 alignnone\" src=\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/11\/WhatsApp.svg-300x300.webp\" alt=\"\" width=\"21\" height=\"21\" srcset=\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/11\/WhatsApp.svg-300x300.webp 300w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/11\/WhatsApp.svg-1022x1024.webp 1022w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/11\/WhatsApp.svg-150x150.webp 150w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/11\/WhatsApp.svg-768x770.webp 768w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/11\/WhatsApp.svg-1533x1536.webp 1533w, https:\/\/essentials.id\/wp-content\/uploads\/2025\/11\/WhatsApp.svg-480x481.webp 480w\" sizes=\"(max-width: 21px) 100vw, 21px\" \/>\u00a0 WhatsApp<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00fd115 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"00fd115\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-4068cf9 elementor-widget elementor-widget-text-editor\" data-id=\"4068cf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Media Sosial<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fda8817 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"fda8817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-bounce-in elementor-repeater-item-e44c759\" href=\"https:\/\/www.instagram.com\/we.are.essentials\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-bounce-in elementor-repeater-item-51ee6a8\" href=\"http:\/\/linkedin.com\/company\/essentials-digital-marketing\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cd7226 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"8cd7226\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-dd62135 elementor-widget elementor-widget-text-editor\" data-id=\"dd62135\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Temukan kami di sini<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_size_tablet elementor-element-custom_line_height elementor-element-custom_color elementor-element elementor-element-328454c elementor-widget elementor-widget-text-editor\" data-id=\"328454c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>PT ESENSI MEDIA ASIA<\/h6><h6><a href=\"https:\/\/share.google\/W3mzuUb2IiLaqHdqG\" target=\"_blank\" rel=\"noopener\">Roxy Square Unit A6.<\/a><\/h6><h6><a href=\"https:\/\/share.google\/W3mzuUb2IiLaqHdqG\" target=\"_blank\" rel=\"noopener\">Jl. Kyai Tapa No.1<\/a><\/h6><h6><a href=\"https:\/\/share.google\/W3mzuUb2IiLaqHdqG\" target=\"_blank\" rel=\"noopener\">Jakarta 11440<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49ffa74 e-con-full gt3-box-postion-decor e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"49ffa74\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba4da98 elementor-widget elementor-widget-text-editor\" data-id=\"ba4da98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Get In Touch<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb6fcf elementor-widget elementor-widget-shortcode\" data-id=\"8cb6fcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f148-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"148\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/id\/wp-json\/wp\/v2\/portfolio\/6404#wpcf7-f148-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/id\/wp-json\/wp\/v2\/portfolio\/6404#wpcf7-f148-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"148\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f148-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nama*\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Pesan*\" name=\"your-message\"><\/textarea><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Kirim Pesan\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"id\"\/><\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Project NameBINUS UniversityClientBina NusantaraOur RoleSearch Engine Optimization Share Tagsbina nusantarabinusdigital marketingessentials the agencyportfolioseo +23% Organic Traffic +28% Sessions +32% Engagement Rate +75% Leads Increased ABOUT THE CLIENT BINUS University is a leading higher education institution in Indonesia, committed to producing globally competitive graduates through a technology-driven, innovative, and professionally oriented learning approach. With multiple campuses across various cities, BINUS University offers strong academic programs in Business, Engineering, Design, and Computer Science. By implementing learning models such as Project-Based Learning and the 2+1+1 Program, which provides multicampus experiences and an Enrichment Program, BINUS University upholds its vision of becoming a creative, technology-based institution that nurtures and empowers communities at a global level. As part of this digital transformation journey, essentials the agency. had the opportunity to manage and optimize the digital performance of the BINUS @Bandung, BINUS @Malang, BINUS School Simprug, BINUS Online, and SATU University websites through various SEO strategies, content optimization efforts, and visibility improvements to support BINUS University\u2019s mission of reaching more prospective students across Indonesia. PROJECT DETAILS 1. Increasing Visibility, Traffic, and Brand Awareness The SEO project was designed to strengthen BINUS University\u2019s digital presence so that academic programs, campus information, and student services become easier to find for prospective students across Indonesia. 2. Website Optimization for Branding &amp; Conversion The team focused on optimizing the website, page structure, technical performance, keyword mapping, and building content clusters that support branding goals while increasing leads and student registrations. 3. Target Page Mapping and Topic Clustering In-depth research was conducted on keywords and user search behavior to determine priority pages, both for boosting brand awareness and driving conversions. IDENTIFYING THE PROBLEMS 1. Technical Issues and Website Structure Suboptimal loading speed, unorganized URL structures, duplicate meta titles, missing image alt text, and various Google Search Console errors were affecting overall organic performance. 2. Keyword Visibility Is Not Optimal Several study programs and lead-generation pages were not appearing in ideal search positions, reducing their potential to attract new student registrations. 3. Limited High-Quality Backlinks The lack of authoritative backlinks restricted domain credibility and overall site authority. 4. Few Leads for New Academic Programs New study programs had not gained enough exposure due to limited keyword optimization and the absence of strong supporting content. WHAT WE DO 1. Technical SEO Improvements Implemented comprehensive technical fixes such as improving page speed, optimizing URL structure, meta tags, and alt text, as well as resolving all errors found in Google Search Console. 2. Website &amp; Content Optimization Optimized academic program pages, created structured content briefs, and ensured that all pages met SEO standards for branding, traffic growth, and conversions. 3. Keyword Research, Topic Clustering &amp; Target Page Mapping Mapped relevant topics and keywords, grouped articles based on user needs, and identified priority pages with the highest lead-generation potential. 4. Off-Page SEO &amp; Authority Building Executed backlink strategies by securing placements on authoritative websites to strengthen domain authority. 5. Conversion Optimization (CTA Placement) Placed strategic CTAs across articles and main pages to guide users toward WhatsApp or registration forms. SEO RESULTS 1. Organic Traffic The average increase in organic traffic across all optimized campuses reached 22.9%, indicating consistent and significant growth in visibility throughout the various units of BINUS University. 2. Sessions Growth The average sessions growth across all optimized campuses reached 28.21%, reflecting improved visit quality and stronger user engagement across the different BINUS University units. 3. Engagement Rate The average increase in engagement rate across all optimized campuses reached 31.55%, showing enhanced user interaction quality, longer visit durations, and improved content engagement throughout all units of BINUS University. 4. Conversions (Leads) Conversions from organic traffic increased significantly by 74.65%, demonstrating the effectiveness of the SEO strategy in attracting high-quality traffic and encouraging more prospective students to take action. AI RESULTS BINUS University successfully appears for the prompt \u201cuniversitas swasta terbaik di indonesia\u201d\u00a0 in several LLMs like ChatGPT and Gemini because of an effective SEO strategy that builds strong E-E-A-T signals, delivers expert-led and trustworthy content, and maintains consistent authority across AI-driven search results. ChatGPT Gemini Accelerate Your Digital Performance Like BINUS University The success of SEO optimization for BINUS University demonstrates that the right strategy can significantly enhance organic visibility, strengthen academic authority, and drive meaningful conversion growth. With essentials the agency, you can build a solid SEO foundation, elevate user experience, and achieve sustainable long-term digital performance. Fill out the form below, and we\u2019re ready to help strengthen your institution\u2019s digital presence. We&#8217;re here to help with your questions. info@essentials.id \u00a0 WhatsApp social Instagram Linkedin how to find us PT ESENSI MEDIA ASIA Roxy Square Unit A6. Jl. Kyai Tapa No.1 Jakarta 11440 Get In Touch<\/p>","protected":false},"author":1,"featured_media":4308,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[25],"portfolio_tag":[24,22,27,37,31,21],"class_list":["post-6404","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-seo-by-essentials-portfolio","portfolio_tag-bina-nusantara","portfolio_tag-binus","portfolio_tag-digital-marketing","portfolio_tag-essentials-the-agency","portfolio_tag-portfolio","portfolio_tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BINUS University - essentials the agency.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essentials.id\/id\/portfolio\/binus-university-seo-by-essentials\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BINUS University - essentials the agency.\" \/>\n<meta property=\"og:description\" content=\"Project NameBINUS UniversityClientBina NusantaraOur RoleSearch Engine Optimization Share Tagsbina nusantarabinusdigital marketingessentials the agencyportfolioseo +23% Organic Traffic +28% Sessions +32% Engagement Rate +75% Leads Increased ABOUT THE CLIENT BINUS University is a leading higher education institution in Indonesia, committed to producing globally competitive graduates through a technology-driven, innovative, and professionally oriented learning approach. With multiple campuses across various cities, BINUS University offers strong academic programs in Business, Engineering, Design, and Computer Science. By implementing learning models such as Project-Based Learning and the 2+1+1 Program, which provides multicampus experiences and an Enrichment Program, BINUS University upholds its vision of becoming a creative, technology-based institution that nurtures and empowers communities at a global level. As part of this digital transformation journey, essentials the agency. had the opportunity to manage and optimize the digital performance of the BINUS @Bandung, BINUS @Malang, BINUS School Simprug, BINUS Online, and SATU University websites through various SEO strategies, content optimization efforts, and visibility improvements to support BINUS University\u2019s mission of reaching more prospective students across Indonesia. PROJECT DETAILS 1. Increasing Visibility, Traffic, and Brand Awareness The SEO project was designed to strengthen BINUS University\u2019s digital presence so that academic programs, campus information, and student services become easier to find for prospective students across Indonesia. 2. Website Optimization for Branding &amp; Conversion The team focused on optimizing the website, page structure, technical performance, keyword mapping, and building content clusters that support branding goals while increasing leads and student registrations. 3. Target Page Mapping and Topic Clustering In-depth research was conducted on keywords and user search behavior to determine priority pages, both for boosting brand awareness and driving conversions. IDENTIFYING THE PROBLEMS 1. Technical Issues and Website Structure Suboptimal loading speed, unorganized URL structures, duplicate meta titles, missing image alt text, and various Google Search Console errors were affecting overall organic performance. 2. Keyword Visibility Is Not Optimal Several study programs and lead-generation pages were not appearing in ideal search positions, reducing their potential to attract new student registrations. 3. Limited High-Quality Backlinks The lack of authoritative backlinks restricted domain credibility and overall site authority. 4. Few Leads for New Academic Programs New study programs had not gained enough exposure due to limited keyword optimization and the absence of strong supporting content. WHAT WE DO 1. Technical SEO Improvements Implemented comprehensive technical fixes such as improving page speed, optimizing URL structure, meta tags, and alt text, as well as resolving all errors found in Google Search Console. 2. Website &amp; Content Optimization Optimized academic program pages, created structured content briefs, and ensured that all pages met SEO standards for branding, traffic growth, and conversions. 3. Keyword Research, Topic Clustering &amp; Target Page Mapping Mapped relevant topics and keywords, grouped articles based on user needs, and identified priority pages with the highest lead-generation potential. 4. Off-Page SEO &amp; Authority Building Executed backlink strategies by securing placements on authoritative websites to strengthen domain authority. 5. Conversion Optimization (CTA Placement) Placed strategic CTAs across articles and main pages to guide users toward WhatsApp or registration forms. SEO RESULTS 1. Organic Traffic The average increase in organic traffic across all optimized campuses reached 22.9%, indicating consistent and significant growth in visibility throughout the various units of BINUS University. 2. Sessions Growth The average sessions growth across all optimized campuses reached 28.21%, reflecting improved visit quality and stronger user engagement across the different BINUS University units. 3. Engagement Rate The average increase in engagement rate across all optimized campuses reached 31.55%, showing enhanced user interaction quality, longer visit durations, and improved content engagement throughout all units of BINUS University. 4. Conversions (Leads) Conversions from organic traffic increased significantly by 74.65%, demonstrating the effectiveness of the SEO strategy in attracting high-quality traffic and encouraging more prospective students to take action. AI RESULTS BINUS University successfully appears for the prompt \u201cuniversitas swasta terbaik di indonesia\u201d\u00a0 in several LLMs like ChatGPT and Gemini because of an effective SEO strategy that builds strong E-E-A-T signals, delivers expert-led and trustworthy content, and maintains consistent authority across AI-driven search results. ChatGPT Gemini Accelerate Your Digital Performance Like BINUS University The success of SEO optimization for BINUS University demonstrates that the right strategy can significantly enhance organic visibility, strengthen academic authority, and drive meaningful conversion growth. With essentials the agency, you can build a solid SEO foundation, elevate user experience, and achieve sustainable long-term digital performance. Fill out the form below, and we\u2019re ready to help strengthen your institution\u2019s digital presence. We&#8217;re here to help with your questions. info@essentials.id \u00a0 WhatsApp social Instagram Linkedin how to find us PT ESENSI MEDIA ASIA Roxy Square Unit A6. Jl. Kyai Tapa No.1 Jakarta 11440 Get In Touch\" \/>\n<meta property=\"og:url\" content=\"https:\/\/essentials.id\/id\/portfolio\/binus-university-seo-by-essentials\/\" \/>\n<meta property=\"og:site_name\" content=\"essentials the agency.\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T14:39:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/Binus-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/essentials.id\/portfolio\/binus-university-seo-by-essentials\/\",\"url\":\"https:\/\/essentials.id\/portfolio\/binus-university-seo-by-essentials\/\",\"name\":\"BINUS University - essentials the agency.\",\"isPartOf\":{\"@id\":\"https:\/\/essentials.id\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/essentials.id\/portfolio\/binus-university-seo-by-essentials\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/essentials.id\/portfolio\/binus-university-seo-by-essentials\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/Binus-thumbnail.jpg\",\"datePublished\":\"2026-01-06T14:43:49+00:00\",\"dateModified\":\"2026-02-12T14:39:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/essentials.id\/portfolio\/binus-university-seo-by-essentials\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/essentials.id\/portfolio\/binus-university-seo-by-essentials\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\/\/essentials.id\/portfolio\/binus-university-seo-by-essentials\/#primaryimage\",\"url\":\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/Binus-thumbnail.jpg\",\"contentUrl\":\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/10\/Binus-thumbnail.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"binus university seo portfolio thumbnail by essentials the agency.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/essentials.id\/portfolio\/binus-university-seo-by-essentials\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/essentials.id\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolios\",\"item\":\"https:\/\/essentials.id\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BINUS University\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/essentials.id\/#website\",\"url\":\"https:\/\/essentials.id\/\",\"name\":\"essentials the agency.\",\"description\":\"SEO &amp; Website Development Agency\",\"publisher\":{\"@id\":\"https:\/\/essentials.id\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/essentials.id\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"id\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/essentials.id\/#organization\",\"name\":\"essentials the agency.\",\"url\":\"https:\/\/essentials.id\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\/\/essentials.id\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/05\/logo-essentials-the-agency.jpg\",\"contentUrl\":\"https:\/\/essentials.id\/wp-content\/uploads\/2025\/05\/logo-essentials-the-agency.jpg\",\"width\":1000,\"height\":1002,\"caption\":\"essentials the agency.\"},\"image\":{\"@id\":\"https:\/\/essentials.id\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BINUS University - essentials the agency.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/essentials.id\/id\/portfolio\/binus-university-seo-by-essentials\/","og_locale":"id_ID","og_type":"article","og_title":"BINUS University - essentials the agency.","og_description":"Project NameBINUS UniversityClientBina NusantaraOur RoleSearch Engine Optimization Share Tagsbina nusantarabinusdigital marketingessentials the agencyportfolioseo +23% Organic Traffic +28% Sessions +32% Engagement Rate +75% Leads Increased ABOUT THE CLIENT BINUS University is a leading higher education institution in Indonesia, committed to producing globally competitive graduates through a technology-driven, innovative, and professionally oriented learning approach. With multiple campuses across various cities, BINUS University offers strong academic programs in Business, Engineering, Design, and Computer Science. By implementing learning models such as Project-Based Learning and the 2+1+1 Program, which provides multicampus experiences and an Enrichment Program, BINUS University upholds its vision of becoming a creative, technology-based institution that nurtures and empowers communities at a global level. As part of this digital transformation journey, essentials the agency. had the opportunity to manage and optimize the digital performance of the BINUS @Bandung, BINUS @Malang, BINUS School Simprug, BINUS Online, and SATU University websites through various SEO strategies, content optimization efforts, and visibility improvements to support BINUS University\u2019s mission of reaching more prospective students across Indonesia. PROJECT DETAILS 1. Increasing Visibility, Traffic, and Brand Awareness The SEO project was designed to strengthen BINUS University\u2019s digital presence so that academic programs, campus information, and student services become easier to find for prospective students across Indonesia. 2. Website Optimization for Branding &amp; Conversion The team focused on optimizing the website, page structure, technical performance, keyword mapping, and building content clusters that support branding goals while increasing leads and student registrations. 3. Target Page Mapping and Topic Clustering In-depth research was conducted on keywords and user search behavior to determine priority pages, both for boosting brand awareness and driving conversions. IDENTIFYING THE PROBLEMS 1. Technical Issues and Website Structure Suboptimal loading speed, unorganized URL structures, duplicate meta titles, missing image alt text, and various Google Search Console errors were affecting overall organic performance. 2. Keyword Visibility Is Not Optimal Several study programs and lead-generation pages were not appearing in ideal search positions, reducing their potential to attract new student registrations. 3. Limited High-Quality Backlinks The lack of authoritative backlinks restricted domain credibility and overall site authority. 4. Few Leads for New Academic Programs New study programs had not gained enough exposure due to limited keyword optimization and the absence of strong supporting content. WHAT WE DO 1. Technical SEO Improvements Implemented comprehensive technical fixes such as improving page speed, optimizing URL structure, meta tags, and alt text, as well as resolving all errors found in Google Search Console. 2. Website &amp; Content Optimization Optimized academic program pages, created structured content briefs, and ensured that all pages met SEO standards for branding, traffic growth, and conversions. 3. Keyword Research, Topic Clustering &amp; Target Page Mapping Mapped relevant topics and keywords, grouped articles based on user needs, and identified priority pages with the highest lead-generation potential. 4. Off-Page SEO &amp; Authority Building Executed backlink strategies by securing placements on authoritative websites to strengthen domain authority. 5. Conversion Optimization (CTA Placement) Placed strategic CTAs across articles and main pages to guide users toward WhatsApp or registration forms. SEO RESULTS 1. Organic Traffic The average increase in organic traffic across all optimized campuses reached 22.9%, indicating consistent and significant growth in visibility throughout the various units of BINUS University. 2. Sessions Growth The average sessions growth across all optimized campuses reached 28.21%, reflecting improved visit quality and stronger user engagement across the different BINUS University units. 3. Engagement Rate The average increase in engagement rate across all optimized campuses reached 31.55%, showing enhanced user interaction quality, longer visit durations, and improved content engagement throughout all units of BINUS University. 4. Conversions (Leads) Conversions from organic traffic increased significantly by 74.65%, demonstrating the effectiveness of the SEO strategy in attracting high-quality traffic and encouraging more prospective students to take action. AI RESULTS BINUS University successfully appears for the prompt \u201cuniversitas swasta terbaik di indonesia\u201d\u00a0 in several LLMs like ChatGPT and Gemini because of an effective SEO strategy that builds strong E-E-A-T signals, delivers expert-led and trustworthy content, and maintains consistent authority across AI-driven search results. 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