Mister Lie

Social Media Strategy, Management & Content Creation

Mister Lie

Upon opening its new outlet,
Mister Lie asked us to rebrand not just their logo but their digital pressence.

Social Media Strategy, Management & Content Creation.

Affordable Asian Cuisine.

With helps from food stylist, we’ve re-created and photograph all of Mister Lie’s menu.
The photograph is used for both marketing collaterals and social media.
We also strategized and manage Mister Lie’s social media campaign.

Mister Lie social Media Management by Grab Essentials


Essentials! were briefed to create a viral strategy to boost visitors number to their new outlet.
We started with giveaways and photo competitions to increase engagement.
And then we came up with a solution to giveaway all foods for free for 3 days in a row.
This campaign resulted in great traction in terms of visitors to the outlet and also in social media. Within 2 weeks we were able to get more than 1000 organic followers.

Followers in two weeks

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