Rather than Keywords, Go Deeper into the Topic!

Rather than Keywords, Go Deeper into the Topic!
November 6, 2023 Ananta Abigail
go deeper into the topic

You can’t ignore topic-based SEO content. Why? Because search engines like Google have evolved, and so should your strategy. Now, it’s all about delivering comprehensive, high-quality content that covers a topic in depth.

Still clinging to the old-school approach of keyword stuffing will only result in low page views, minimal engagement, and high bounce rates. You’re also missing a chance to engage your audience genuinely.

So, don’t just scatter some keywords. It’s time to adapt and focus on topic-based content, which addresses search engine algorithms and your audience’s needs.

Know Your SEO Goals!

Knowing your goals is essential for crafting a strategy that actually works. Let’s say you’re all about driving more traffic to your site. In that case, topic-based SEO content can be a real asset. 

It allows you to create content that’s not just a magnet for search engines but also genuinely useful for your audience. Because you’re providing a complete guide to a subject, making your site the go-to place for that topic.

But maybe traffic isn’t your issue, but getting that traffic to do something, like sign up for a newsletter or make a purchase. Here, your goals might lean more towards conversion optimization.

Topic-based content can help with this, too. By offering in-depth, comprehensive content, you’re building trust with your audience. Trust leads to conversions.

What if you want to establish your brand as an authority in your field? You guessed it—topic-based content can play a role here as well. When you cover a subject in detail, you show your audience and search engines—that you know what you’re talking about.

Thus, it’s positioning your brand as a trusted resource, which can have all kinds of benefits, from increased customer loyalty to better partnerships and collaborations.

Moreover, knowing what your competitors are doing can help you set your SEO goals. Are they using topic-based content? How comprehensive is their content? Answering these questions can help you identify gaps in your own strategy and give you the upper hand.

Read More: 11 Benefits of SEO as a Business Necessity

Get to Know What is Topic-based SEO

Simply put, it’s an approach that focuses on covering a subject as thoroughly as possible. For example, you want to write about “how to improve sleep quality.” In topic-based content, you wouldn’t just discuss things like avoiding caffeine before bed or keeping your bedroom dark. 

You’d also delve into related areas like the science behind sleep, common sleep disorders, and maybe even the history of sleep research. The idea is to make your content the preferred read for anyone interested.

How to go about creating topic-based content? It starts with research. Find out what questions people ask about your topic and what information they seek.

Tools like Google Trends can be helpful here. Once you have that information, you can plan out your content to ensure you cover all the bases.

But you shouldn’t ignore keywords altogether. They still have a role to play. So, include keywords in your content, but in a natural way that serves the larger goal of providing comprehensive information.

The Differences Between Topic-based vs. Keyword-based SEO

keyword based seo

We’ve talked about topic-based SEO, but how exactly does it differ from keyword-based SEO?

Going Deep Versus Casting a Wide Net

In a keyword-focused strategy, the idea is often to target as many relevant keywords as possible. You might get a lot of clicks, but the content often lacks depth. You’re answering questions, sure, but you’re not providing a comprehensive resource.

In contrast, topic-based SEO content dives into the subject matter. This aligns well with how search engines have evolved, prioritizing content as a reliable, in-depth resource.

The Reader’s Experience Versus Keyword Stuffing

Remember when you’d come across an article so packed with keywords it was almost unreadable? That was the old way of doing things, focusing solely on tricking the search engine algorithms.

Algorithms now prioritize the user’s experience. Topic-based content naturally fits into this new rule because you’re crafting a narrative or guide that takes the reader through a topic, providing valuable context and answering related questions.

Adapting to Search Engine Smarts

Search engines have come a long way from simply matching keywords in a query to keywords in your content. They focus on semantic search, understanding the intent behind a search query.

When you create content that covers a topic comprehensively, you’re naturally going to include various terms and phrases that people might use when searching for information on that topic.

This makes your content more likely to rank well for one keyword and a range of related queries.

Staying Relevant

Keyword trends can be fleeting. What people are searching for today might not be what they’re interested in a month or a year from now.

However, topic-based SEO offers a different kind of longevity. When you create a comprehensive guide or resource on a subject, that content has staying power.

It continues to be relevant long after specific keyword trends have passed, especially for evergreen topics.

Does it Matter to Know This?

Absolutely. It’s crucial because, again, that’s the direction search engines are taking. You’ll find it increasingly difficult to rank well if you ignore topic-based SEO, translating to less visibility and fewer opportunities to engage with your audience.

Furthermore, today’s internet users are more discerning than ever. They can easily spot when content is superficial or just designed to get clicks. Focusing on topic-based content makes you more likely to meet or exceed user expectations.

This can lead to many benefits, from higher engagement rates and more time spent on your site to more conversions. Lastly, businesses that fail to adapt will be left behind. So, position yourself ahead of competitors who are slow to catch on.

In short, topic-based SEO content is the real deal for anyone serious about making an impact online. If all this talk has you thinking, “Hey, I need to get in on this,” then you’re in the right place.

Head over to Essentials’ services page, and let’s figure out how to make your content not just show up in search results but actually mean something to the people who find it.

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