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about us

Helping Businesses Get Found, Trusted, and Chosen.

At essentials the agency, we help businesses grow through SEO, website development, and AI Search optimization.

With over 10 years of experience, we’ve helped startups, SMEs, multinational companies, and government organizations improve their online visibility, attract qualified traffic, and generate measurable business results.

As search evolves beyond Google, we help businesses stay visible across search engines and AI-powered platforms, so they’re ready for how customers discover brands today and tomorrow.

More on our services

Strategy

We start by understanding your business, target audience, and competitors. Using data and keyword research, we create an SEO strategy that improves your visibility on Google and AI Search, attracts qualified traffic, and supports long-term business growth.

Management

We manage every aspect of your SEO, including technical optimization, keyword research, content strategy, on-page improvements, and monthly performance monitoring, ensuring your website continues to grow on Google and AI Search.

Ongoing Support

We're more than your SEO agency. We work as an extension of your team, providing responsive support, actionable insights, and continuous optimization to help your business grow.

Helping Businesses Stay Visible in the Age of AI

SEO is no longer just about ranking on Google. As AI becomes part of everyday search, businesses need to be visible wherever customers are looking for answers.

At essentials the agency, we combine SEO, website optimization, and AI Search strategies to help your brand earn visibility across Google and leading AI platforms, driving more qualified traffic and long-term business growth.

>25%

 Conversion Rate Increased

>90%

Client Retention Rate

+150

Satisfied Clients

The Story of "essentials the agency."

2014

Where It All Began

We were among the early agencies in Indonesia to specialize in professional, data-driven SEO. Since then, we've helped businesses grow their online presence through strategies built on experience, insights, and measurable results.
2020

Focused on Indonesia

After years of collaborating with our Singapore team, we became a fully Indonesia-based agency. This allows us to better understand local markets, consumer behavior, and search trends, delivering SEO strategies that are more relevant and effective for Indonesian businesses.
2024

Embracing the AI Era

As search evolved, so did we. We expanded beyond traditional SEO by integrating AI Search Optimization, helping businesses stay visible on Google and emerging AI platforms like ChatGPT and Claude.
2026

The Next Chapter Starts with You

Our journey is just getting started. We're excited to help more businesses grow through SEO, website development, and AI Search, and we'd love for your business to be part of our story.

Our Team

SEO Experts. Website Specialists. AI Search Ready.

We’re a team of SEO strategists, developers, and digital specialists with over 10 years of experience helping businesses grow online. While delivering measurable results through SEO and website optimization, we continuously research and adapt to the future of AI Search, so our clients stay visible wherever people search.

  • Tommy Fabianus

    Tommy Fabianus

    Founder & CEO
  • Deddy Johari

    Deddy Johari

    Co-founder & CTO
  • Johan Kurniawan

    Johan Kurniawan

    CFO
  • Fauzan Ramadhan

    Fauzan Ramadhan

    Head of SEO
  • Rendi Dwidi

    Rendi Dwidi

    Account Manager
  • Oktavian Putra

    Oktavian Putra

    SEO Strategist
  • Rizky Prasongko

    Rizky Prasongko

    Head of Content
  • Agus Prabowo

    Agus Prabowo

    Head of Website Development

Why Choose essentials the agency?

essentials the agency logo animation

We don’t just improve rankings. We help businesses grow through data-driven SEO, AI Search Optimization, and websites built to generate measurable results.

What Sets Us Apart

10+ Years of SEO Experience

With more than a decade of experience, we've helped businesses across industries improve their online visibility and achieve sustainable growth.

SEO + AI Search Expertise

We optimize your business not only for Google, but also for the next generation of search, including AI platforms like ChatGPT, Google AI, and Claude.

Transparent & Measurable

No confusing reports or vague promises. We provide clear insights, measurable KPIs, and regular updates so you always know how your SEO is performing.

Long-Term Growth Partner

We believe great SEO is an ongoing process. That's why we continuously optimize, adapt, and improve your strategy as search trends and AI technology evolve.

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TO GENERATE THE PERFECT SEO CAMPAIGN, ONE SHOULD START WITH DATA AND END WITH DATA.

We’re here to help with
your questions.

info@essentials.id

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how to find us

PT ESENSI MEDIA ASIA
Roxy Square Unit A6.
Jl. Kyai Tapa No.1
Jakarta 11440

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