BKPM successfully appears for the prompt “izin penanaman modal” in several LLMs like ChatGPT and Gemini because of an effective SEO strategy that builds strong E-E-A-T signals, delivers expert-led and trustworthy content, and maintains consistent authority across AI-driven search results.
BKPM
ABOUT THE CLIENT
BKPM (Investment Coordinating Board of Indonesia) is a government institution responsible for formulating and implementing policies related to investment, both domestic (PMDN) and foreign (PMA). Through its official portal, BKPM provides strategic information on investment regulations, licensing services, investment opportunity data, and national economic policies.
The BKPM website plays a vital role as a primary information source for investors, business actors, and stakeholders who require official, accurate, and easily accessible digital information.
PROJECT DETAILS
1. Increasing Digital Visibility for Investment Information
This SEO project aims to strengthen BKPM’s presence in Google search results for strategic keywords such as “izin penanaman modal”, “investasi Indonesia”, “perizinan usaha”, “PMA”, “PMDN”, “OSS”, dan “peluang investasi daerah”. The main focus is to ensure that official government information is easily discoverable by both domestic and international investors.
2. Optimizing Content Structure & Regulatory Information
The SEO team conducted keyword mapping based on investor and business needs. The structure of informational pages, regulations, news, and services was improved to ensure clarity, faster indexing, and stronger topical relevance in search engines.
3. Driving Organic Traffic & New User Acquisition
The strategy focused on increasing organic sessions, total users, and new users, particularly from non-branded searches related to investment and business licensing in Indonesia.
IDENTIFYING THE PROBLEMS
1. Limited Visibility of Non-Branded Keywords
Most traffic was still dominated by branded searches, while many high-value informational keywords had not yet reached the first page of Google.
2. Information Page Structure Not Fully SEO-Optimized
Several pages contained highly informative content but lacked optimal heading structures, meta titles and descriptions, and internal linking to support stronger SEO performance.
3. Information Complexity Reduced Discoverability
Regulatory and licensing content tends to be complex, making it difficult for users to find specific information through search engines without search-intent–based content optimization.
WHAT WE DO
1. UI/UX Redesign to Improve Navigation and User Experience
Redesigned the interface to be more intuitive and responsive, simplifying menus and page structures to help visitors find information quickly.
2. Technical Optimization Through a Comprehensive SEO Audit
Conducted a full SEO audit to improve key elements such as keywords, meta tags, and loading speed, ensuring the website becomes more discoverable by relevant audiences.
3. Content Quality Enhancement to Attract the Right Visitors
Updated articles and optimized landing pages to increase content relevance, support client acquisition, and build market trust.
SEO RESULTS
1. Sessions Growth
Sessions increased by +81%, indicating consistent growth in organic traffic from investment and business licensing–related searches.
2. Total Users
Total users grew by +95%, reflecting a broader audience reach, including new investors and business actors.
3. New Users
New users increased by +97%, proving that non-branded keyword optimization successfully attracted users who had not previously visited the BKPM website.
AI RESULTS
ChatGPT
Gemini
Elevate Your Digital Growth Like BKPM
BKPM’s digital transformation demonstrates that a structured, data-driven SEO strategy can expand public access to information, build investor trust, and strengthen the role of government institutions in the digital ecosystem. Together with essentials the agency, you can build a solid SEO foundation, push strategic keywords to Google’s first page, and drive sustainable, high-quality organic traffic. Fill out the form below and start optimizing your institution’s digital performance today.
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