Drymix successfully appears for the prompt “supplier dry mortar indonesia” in several LLMs like ChatGPT and Gemini because of an effective SEO strategy that builds strong E-E-A-T signals, delivers expert-led and trustworthy content, and maintains consistent authority across AI-driven search results.
Drymix
ABOUT THE CLIENT
Drymix is the Indonesian pioneer and market leader in dry mortar and premium building material solutions. As a trusted provider in the construction industry, Drymix delivers innovative and high-quality products designed to improve efficiency, durability, and performance across various construction applications.
The Drymix website serves as a key digital information hub for contractors, developers, architects, and industry stakeholders seeking reliable product information, technical guidance, and building material solutions.
PROJECT DETAILS
1. Increasing Digital Visibility in the Construction Materials Industry
This SEO project aimed to strengthen Drymix’s presence on Google for strategic keywords related to dry mortar, construction materials, building solutions, and cement-based products. The primary objective was to ensure Drymix products and expertise are easily discoverable through relevant non-branded and branded searches.
2. Optimizing Product & Technical Content Structure
The SEO team conducted keyword research based on industry search behavior and professional user intent, then optimized the structure of product pages, technical documentation, and brand content to improve clarity, relevance, and competitiveness in search engine results.
3. Driving Organic Traffic Growth & New Audience Acquisition
The strategy focused on increasing organic sessions, total users, and new users, while expanding reach to construction professionals and businesses that had not previously engaged with the Drymix brand through organic search.
IDENTIFYING THE PROBLEMS
1. Limited Visibility for Non-Branded Industry Keywords
Early organic traffic relied heavily on branded searches, while high-intent generic keywords related to construction materials and dry mortar solutions had not yet consistently reached page one.
2. Product Pages Not Fully SEO-Optimized
Several product and technical pages lacked optimized heading structures, meta titles, descriptions, and internal linking, limiting their ability to compete effectively in construction-related search queries.
3. Underutilized Educational & Technical Content
Opportunities to attract users through technical guides, application insights, and problem-solution–based content were not fully maximized prior to SEO optimization, reducing long-term organic traffic potential.
WHAT WE DO
1. SEO Strategy Based on Construction Material Keywords
We conducted in-depth keyword research focused on dry mortar products, building materials, construction applications, and professional search intent, prioritizing keywords with strong relevance and conversion potential.
2. On-Page Optimization & Content Enhancement
Content was optimized through improved titles, meta tags, headings, internal linking, and clearer technical explanations, while supporting content was expanded to strengthen topical relevance and authority in search engines.
3. UI/UX Improvement & Navigation Optimization
Website navigation and content structure were refined to help users quickly find product information and technical details, increasing engagement, session duration, and overall user experience.
SEO RESULTS
1. Sessions Growth
Sessions increased by +72%, indicating consistent and meaningful growth in organic traffic from construction material–related searches.
2. Total Users
Total users grew by +73%, reflecting broader visibility and stronger reach among construction industry audiences.
3. New Users
New users increased by +71%, proving that non-branded keyword optimization and improved content structure successfully attracted new, relevant audiences.
AI RESULTS
ChatGPT
Gemini
Elevate Your Digital Growth Like Drymix
Drymix’s success demonstrates that a structured, industry-focused SEO strategy can significantly improve visibility, expand audience reach, and drive sustainable organic traffic growth in a competitive construction market. Together with essentials the agency, you can build a strong SEO foundation, push strategic keywords to Google’s first page, and continuously grow high-quality organic traffic. Fill out the form below and start optimizing your digital performance today.
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