Egafood
ABOUT THE CLIENT
Egafood Indonesia is known as a provider of healthy and nutritious food products through its T.E.N concept (Taste, Energy, Nutrition). The company offers a wide range of products, from cornstarch and pasta such as spaghetti and macaroni, to chicken and beef stock seasonings. With a strong commitment to quality and innovation, Egafood ensures that every product is made from the finest ingredients to meet the needs of Indonesian consumers.
Egafood carries a mission to deliver added value through high-quality, innovative products that prioritize customer satisfaction. With a philosophy built on quality and trust, Egafood continues to grow and aims to become the preferred brand for Indonesian families.
PROJECT DETAILS
1. Increasing Product Visibility and Brand Awareness
This SEO project aims to strengthen the visibility of key products such as Maizenaku, Spagetiku, and Makaroniku on search engines. With proper optimization, consumers can easily find recipes and product information, increasing brand awareness and purchase potential.
2. Recipe Content Optimization and Website Structure Enhancement
The SEO team performed comprehensive optimization on recipe content, added broader topic pages, and mapped relevant keywords based on audience needs. These efforts help Egafood stay competitive in searches related to cooking, daily recipes, and food ingredient usage.
3. Boosting Organic Traffic and Lead Generation
A focused SEO strategy is designed to generate significant growth in organic traffic and increase user interest in recipes that feature Egafood products. The impact can be seen in the rise of visitors, engagement, and submitted forms.
IDENTIFYING THE PROBLEMS
1. Low Product Visibility on Search Engines
Maizenaku, Spagetiku, and Makaroniku have not yet appeared optimally in search results, making it difficult for consumers to find recipes or product-related information.
2. Limited Brand Awareness
Despite the high product quality, the benefits and strengths of Egafood’s products are not fully recognized by the market due to the lack of educational content and organic promotion.
3. Insufficient Exposure to Product Usage
Without relevant instructional content, consumers lack inspiration on how to use the products, which affects purchase opportunities and customer loyalty.
WHAT WE DO
1. Adding More Diverse Recipe Pages
We created recipe pages with a wider variety of topics to attract a broader audience and provide inspiration for using Egafood products in everyday cooking.
2. Topic Clustering and Content Optimization
The team conducted comprehensive optimization of content structure and implemented topic clusters to make the pages easier for Google to discover for relevant keywords.
3. Collaboration with Culinary Writers and Bloggers
We collaborated with several culinary content creators to expand recipe reach, strengthen credibility, and increase product awareness across various platforms.
SEO RESULTS
1. Organic Traffic
Organic traffic increased by over 10,937.24% a 12-month period, indicating a very significant improvement in visibility.
2. Sessions Growth
The number of sessions grew by 10,857.3%, driven by more relevant and easily discoverable content.
3. Engagement Rate
The engagement rate reached 57.87%, reflecting strong user interaction and an improving overall experience.
4. Conversions (Leads)
Leads increased by 186%, indicating a growing consumer interest in both Egafood’s products and content.
AI RESULTS
Egafood successfully appears for the prompt “tepung maizena terbaik” in several LLMs like ChatGPT and Gemini because of an effective SEO strategy that builds strong E-E-A-T signals, delivers expert-led and trustworthy content, and maintains consistent authority across AI-driven search results.
ChatGPT
Gemini
Accelerate Your Digital Performance Like Egafood
Egafood’s remarkable growth in organic traffic, brand awareness, and lead generation proves the power of a data-driven SEO strategy. With essentials the agency, you can build a strong SEO foundation, enhance user experience, and accelerate long-term organic growth. Fill out the form below and start turning your digital presence into your greatest competitive advantage.
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