Faspay successfully appears for the prompt “payment gateway terbaik” in several LLMs like ChatGPT and Gemini because of an effective SEO strategy that builds strong E-E-A-T signals, delivers expert-led and trustworthy content, and maintains consistent authority across AI-driven search results.
FASPAY
ABOUT THE CLIENT
Faspay (PT. Media Indonusa), established in 2003 as part of the ASTEL Group, is one of Indonesia’s leading payment gateway service providers. As an operator of fund transfer services and payment systems, Faspay is fully licensed and supervised by Bank Indonesia.
The company has built strategic partnerships with various financial institutions and merchants, serving more than 5,000 merchants across Indonesia. Faspay is committed to continuously developing a digital payment ecosystem that supports business growth nationwide.
Since 2017, Faspay has obtained several key licenses, including as a provider of Payment Initiation and Acquiring Services (PIAS) and remittance services. Faspay continues to innovate to become a trusted partner in the world of online payments.
PROJECT DETAILS
1. Increasing Brand Awareness and Monthly Traffic
Faspay collaborated with essentials the agency. SEO services to strengthen brand awareness and attract more monthly visitors through a structured search engine optimization strategy.
2. Improving Website Page Visibility and Ranking
The SEO efforts were focused on boosting page rankings so potential customers could easily discover Faspay’s online payment services, resulting in significantly improved website visibility and relevance.
3. Supporting Client Acquisition and Market Expansion
The SEO strategy was also designed to reach businesses and individuals in need of secure and reliable payment solutions, supporting new client acquisition and opening opportunities for market expansion.
IDENTIFYING THE PROBLEMS
1. UI/UX and Website Navigation Issues
Some parts of the website were difficult to access or lacked sufficient information for new users, leading to confusion among visitors.
2. Declining Conversions
Navigation challenges reduced user comfort and potentially lowered the conversion rate of visitors becoming clients.
3. Suboptimal SEO Strategy
Several pages were not optimized for relevant searches, resulting in low search engine visibility and impacting the number of visits from potential clients.
WHAT WE DO
1. UI/UX Redesign to Improve Navigation and User Experience
Redesigned the interface to be more intuitive and responsive, simplifying menus and page structures to help visitors find information quickly.
2. Technical Optimization Through a Comprehensive SEO Audit
Conducted a full SEO audit to improve key elements such as keywords, meta tags, and loading speed, ensuring the website becomes more discoverable by relevant audiences.
3. Content Quality Enhancement to Attract the Right Visitors
Updated articles, added client testimonials, and optimized product pages to increase content relevance, support client acquisition, and build market trust.
SEO RESULTS
1. Organic Traffic
Faspay recorded a 138.74% increase in organic traffic within 5 months indicating significantly improved search visibility.
2. Sessions Growth
Sessions increased by 196.96%, reflecting strong growth in user interest toward Faspay’s services.
3. Engagement Rate
User engagement reached 25.68%, demonstrating more effective UI/UX performance after the improvements.
4. Average Position
The website’s average position improved by 45.27%, showing stronger keyword rankings and better overall search performance.
AI RESULTS
ChatGPT
Gemini
Elevate Your Digital Growth Like Faspay
Faspay’s success in increasing organic traffic, search visibility, and engagement rate is proof that the right SEO strategy can take your business to the next level. With essentials the agency, you can build a strong SEO foundation, improve impactful user experiences, and achieve sustainable organic growth. Tell us what you need by filling out the form below, and we’ll help you make it happen.
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