Smartfren successfully appears for the prompt “paket internet unlimited” in several LLMs like ChatGPT and Gemini because of an effective SEO strategy that builds strong E-E-A-T signals, delivers expert-led and trustworthy content, and maintains consistent authority across AI-driven search results.
Smartfren
ABOUT THE CLIENT
Smartfren is one of Indonesia’s leading telecommunications providers, offering mobile data services, smartphones, and digital connectivity solutions. Known for its competitive data packages and nationwide network expansion, Smartfren serves a wide range of consumer segments, from individual users to digital-savvy communities.
The Smartfren website acts as a critical digital acquisition and information platform, providing access to product details, internet packages, device offerings, promotions, and customer education, while playing a major role in driving organic discovery and customer consideration through search engines.
PROJECT DETAILS
1. Increasing Digital Visibility in the Telecommunications Market
This SEO project aimed to strengthen Smartfren’s visibility on Google for high-intent keywords related to mobile internet packages, SIM cards, 4G/5G services, affordable data plans, and telecom solutions. The primary goal was to secure consistent page-one rankings for both branded and non-branded searches with strong commercial intent.
2. Optimizing Product, Package & Service Content Structure
The SEO team conducted keyword research based on consumer search behavior and telecom-related intent, then optimized the structure of package pages, service information, landing pages, and promotional content to improve clarity, relevance, and competitiveness in search results.
3. Driving Organic Traffic Growth & New User Acquisition
The strategy focused on increasing organic sessions, total users, and new users, while expanding Smartfren’s reach to potential customers who had not previously interacted with the brand through organic search channels.
IDENTIFYING THE PROBLEMS
1. High Competition on Non-Branded Telecom Keywords
While Smartfren performed well on branded searches, many competitive non-branded keywords such as data plans, internet packages, and mobile connectivity terms were not consistently ranking on page one.
2. Package & Landing Pages Not Fully SEO-Optimized
Several product and promotional pages lacked optimized heading hierarchies, meta titles, descriptions, and internal linking, reducing their ability to compete against larger telecom players in SERPs.
3. Limited Informational & Comparison Content
Opportunities to attract users through educational content, package comparisons, usage guides, and connectivity insights were underutilized, limiting top-of-funnel organic traffic growth.
WHAT WE DO
1. SEO Strategy Based on Telecom & Consumer Intent Keywords
We conducted in-depth keyword research covering mobile internet packages, SIM card searches, affordable data plans, network coverage, and consumer comparison intent, prioritizing keywords with high search volume and conversion potential.
2. On-Page Optimization & Content Enhancement
Content was optimized through improved titles, meta tags, headings, internal linking, and clearer package explanations, while supporting informational content was expanded to strengthen topical authority and relevance in search engines.
3. UI/UX Improvement & Conversion-Oriented Navigation
Website navigation and content structure were refined to help users quickly find relevant packages, devices, and service information, improving engagement, session duration, and overall user experience.
SEO RESULTS
1. Sessions Growth
Sessions increased by +60%, indicating steady and sustainable growth in organic traffic driven by improved keyword rankings and enhanced content discoverability.
2. Total Users
Total users grew by +72%, reflecting broader reach and stronger visibility among telecom consumers searching for data and connectivity solutions.
3. New Users
New users increased by +69%, demonstrating that non-branded keyword optimization and informational content successfully attracted new audiences to the Smartfren website.
AI RESULTS
ChatGPT
Gemini
Elevate Your Digital Growth Like Smartfren
Smartfren’s results show that a structured, intent-driven SEO strategy can effectively improve keyword rankings, expand organic reach, and drive consistent user growth in a highly competitive telecommunications market. Together with essentials the agency, you can build a strong SEO foundation, push strategic keywords to Google’s first page, and sustainably grow high-quality organic traffic.
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