Traktor Nusantara
ABOUT THE CLIENT
Traktor Nusantara (TRAKNUS) is a leading heavy equipment distributor in Indonesia, operating across the industrial, agricultural, power generation, and construction sectors. Established in 1974, the company offers a range of global brands such as Massey Ferguson, Toyota, and Kubota, and also provides heavy equipment rental services and generator sales through its subsidiaries.
Backed by two major conglomerates, Astra and Sumitomo Corporation, TRAKNUS has an extensive distribution network with 16 branch offices and multiple supporting service points across Indonesia. With a strong focus on total solutions including heavy equipment distribution, after sales services, and used-unit sales TRAKNUS is committed to delivering reliable and value driven services to all stakeholders.
PROJECT DETAILS
1. Increasing Visibility and Brand Awareness
This SEO project aims to enhance TRAKNUS’s visibility and brand awareness within the digital ecosystem. With an effective SEO strategy, the TRAKNUS website can appear more prominently in search results when users look for relevant heavy equipment products, services, or solutions. This effort is expected to attract more high-quality visitors each month.
2. Content and Website Structure Optimization
The SEO team conducted comprehensive optimization of website content, site structure, and keyword mapping aligned with the heavy equipment industry and target audience needs. These efforts ensure that TRAKNUS remains competitive on the first page of search engines for topics related to construction, mining, plantations, and infrastructure.
3. Organic Traffic and Lead Growth
The impact of the SEO project shows a significant increase in organic traffic. This growth contributes to higher lead potential, more form submissions, and increased business conversion opportunities. With a measurable and sustainable SEO strategy, the TRAKNUS brand continues to gain recognition, trust, and priority among customers in a competitive market.
IDENTIFYING THE PROBLEMS
1. UI/UX and Website Navigation Issues
Several parts of the website were not yet fully optimized, making information about products, services, and heavy equipment solutions difficult to find—especially for first-time visitors who are not yet familiar with TRAKNUS.
2. Declining Conversions
Suboptimal UI/UX and website navigation may cause user confusion and reduce the likelihood of visitors taking further actions, such as contacting the sales team or submitting quotation requests.
3. Underdeveloped SEO Strategy
Some pages have not been fully optimized for keywords relevant to the heavy equipment industry, rental services, spare parts, and after-sales services. As a result, the website’s visibility in Google search results remains limited, restricting organic traffic from potential customers.
WHAT WE DO
1. UI/UX Redesign and Website Navigation Improvement
Simplified the menu structure, refreshed the user interface design, and improved website responsiveness to ensure product and service information is easily and quickly accessible.
2. Comprehensive SEO Audit and Technical Optimization
Conducted a technical analysis of meta tags, content structure, relevant keyword usage, and page loading speed to strengthen the SEO foundation.
3. Content Development and Optimization
Updated articles and optimized product and service pages to be more informative and persuasive, while incorporating relevant testimonials and case studies to attract more targeted visitors and build brand trust.
SEO RESULTS
1. Organic Traffic
Organic traffic grew by 18.9% year over year, reflecting a steady improvement in search visibility.
2. Sessions Growth
The number of sessions increased by 15%, reflecting higher visit volumes and stronger user interest.
3. Keyword Performance
With 92% of article keywords appearing on Page 1, the website shows solid dominance in organic search results.
4. Conversions (Leads)
Leads increased by 9.5%, indicating a more effective acquisition process.
AI RESULTS
TRAKNUS successfully appears for the prompt “toyota forklift indonesia” in several LLMs like ChatGPT and Gemini because of an effective SEO strategy that builds strong E-E-A-T signals, delivers expert-led and trustworthy content, and maintains consistent authority across AI-driven search results.
ChatGPT
Gemini
Accelerate Your Digital Performance Like TRAKNUS
TRAKNUS’s success in boosting organic visibility, strengthening brand authority, and enhancing user engagement proves that a well-executed SEO strategy can elevate any industrial business. With essentials the agency, you can build a powerful SEO foundation, deliver meaningful user experiences, and achieve long-term organic growth. Tell us what you need by filling out the form below and we’ll help turn your digital presence into your strongest competitive advantage.
