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Real-World SEO Practice

Got a website but no visitors?

Learn SEO from practitioners who handle real clients, not just theory. Mastery from basic to advanced with hands-on learning.

Register Now View Curriculum

Direct mentoring

1-on-1 sessions directly by active practitioners.

30-day support

Technical troubleshooting & direct consultation.

Organic Traffic

+248%

REAL-TIME

Ideal For

SEO Specialists Freelancers Business Owners

WHO SHOULD TAKE THIS CLASS?

✔ Already learned SEO but haven’t achieved results yet

✔ Don’t understand why traffic isn’t growing

✔ Website is already built but has no traffic

✔ Don’t know how to audit a website

✔ Confused between SEO, ads, and social media

✔ Don’t have a clear strategy yet

SKILLS YOU WILL GAIN IN THIS SEO CLASS

Keyword Research

SEO On-Page

Technical SEO

WHO IS THIS FOR?

In-house SEO Specialist
Freelance
Business Owner
Student

Limited Seats

Maximum 30 participants per batch
Seats Filled 0 /30

For This Month

0 / Person
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For Next Month

0 / Person

SEO Intensive Program Investment

Highly strategic and practical sessions

IDR400600K

Beginner Group SEO Class

  • ONLINE 1 day Workshop
  • Group Study Session (min 4 Person)
  • 30 days WhatsApp support
  • No prior knowledge required
  • 25+ learning materials
  • Fundamental SEO
  • Keyword Research
  • On Page SEO
  • Technical SEO
  • Link Building
  • Content Strategy
Register for Beginner Class
IDR750900k

Beginner Private SEO Class

  • OFFLINE 1 day intense workshop
  • 1 on 1 Private Study Session
  • 30 days WhatsApp support
  • No prior knowledge required
  • 25+ learning materials
  • Fundamental SEO
  • Keyword Research
  • On Page SEO
  • Technical SEO
  • Link Building
  • Content Strategy
Register for Beginner Class
IDR1,92,5M

Advanced Private SEO Class

  • 1 day intense workshop offline
  • 30 days WhatsApp support
  • Competitor Analysis
  • Local SEO
  • SEO Audit
  • Website Improvement
  • SEO Tools Mastery
  • AI SEO
  • Monetisasi SEO
Register for Advanced Class

COURSE CURRICULUM

Module 1 — SEO Fundamentals & How Google Works

In this module, you will understand the complete foundations of SEO:

  • How search engines (Google) work
  • The difference between SEO and Paid Advertising
  • Understanding Search Intent
  • The latest Google ranking factors
  • The correct SEO framework from the start

🎯 Outcome:
You will understand the right SEO strategy before moving into practical implementation.

Module 2 — Keyword Research & Content Structure

Learn how to find keywords that truly generate traffic:

  • Keyword research using free & paid tools
  • Analyzing search volume & competition level
  • Mapping keywords to website pages
  • Identifying keywords with high lead-generation potential
  • Creating an SEO-friendly content structure

🎯 Outcome:
Able to identify the right keywords and build a focused, results-driven content strategy.

Module 3 — On Page SEO & Optimasi Landing Page

Optimize your pages to rank higher on Google:

  • Proper heading structure (H1–H6)
  • Title & meta description optimization
  • Internal linking strategy
  • Image optimization & website speed improvement
  • SEO-friendly URL structure

🎯 Outcome:
You will be able to optimize both articles and landing pages to become more competitive in search results.

Module 4 — Technical SEO & Website Health

Understand the technical aspects that influence search rankings:

  • Core Web Vitals
  • Sitemap & Robots.txt
  • SEO audit using professional tools
  • Identifying and fixing website errors
  • Schema markup fundamentals

🎯 Outcome:
Your website will be healthier, faster, and ready to compete on the first page of search results.

Module 5 — Authority Building & Link Strategy

Strategies to build website credibility:

  • Safe link building fundamentals
  • Guest posting strategies
  • Avoiding Google penalties
  • Building brand authority & digital presence
  • Long-term SEO strategy

🎯 Outcome:
Increase your website authority consistently and safely.

Module 6 — SEO for Work / Marketing & Monetization

Turn traffic into leads & sales:

  • High-converting landing page structure
  • CTA optimization
  • Tracking with Google Analytics
  • Measuring SEO performance
  • Traffic scaling strategies

🎯 Outcome:
SEO is not just about traffic — it’s about generating revenue.

Module 7 — Content Strategy & Topical Authority

Build a website that Google trusts as an authority in its niche:

  • Topical Authority concept
  • Pillar Page & Cluster Content strategy
  • Creating a 3–6 month content roadmap
  • Consistent publishing strategy
  • Outranking competitors with strategic content structure

🎯 Outcome:
Your website will have a strong content structure with long-term ranking potential.

Module 8 — Competitor Analysis & Reverse Engineering

Learn how to analyze and outperform your competitors:

  • Competitor website analysis
  • Understanding competitor content structure
  • Competitor backlink analysis
  • Identifying keyword gaps
  • Realistic outranking strategies

🎯 Outcome:
You will know how to compete strategically — not just rely on guesswork.

Module 9 — Local SEO & Google Business Optimization

Specifically for local businesses & SMEs:

  • Google Business Profile optimization
  • Google Maps ranking strategy
  • Increasing reviews & customer trust
  • Local keyword strategy
  • Location page optimization

🎯 Outcome:
Your business becomes easier to find for potential customers in your local area.

Module 10 — SEO Audit & Website Improvement Plan

Conduct a comprehensive website audit:

  • How to interpret SEO audit results
  • Identifying technical issues
  • Auditing content structure
  • Prioritizing improvements
  • Creating a 30–60 day action plan

🎯 Outcome:
You will be able to evaluate and systematically improve your website’s performance.

Module 11 — SEO Tools Mastery

Master the tools used by professional SEO practitioners:

  • Google Search Console
  • Google Analytics
  • Ahrefs / SEMrush (overview)
  • Free keyword research tools
  • Keyword ranking tracking

🎯 Outcome:
You will be able to interpret data and make data-driven decisions.

Module 12 — AI SEO & LLM Optimization

Learn how AI is changing SEO and how to optimize your content for AI-driven search:

  • What AI SEO is and why it matters
  • Differences between traditional SEO and AI-driven SEO
  • Understanding AI Search and Semantic Search
  • Strategies to build Topical Authority for AI
  • How to create content that AI can easily read and understand
  • Optimizing content structure like headings, lists, FAQs, and Schema Markup
  • Using AI tools for content ideation, keyword research, and optimization
  • Improve AI visibility so your brand appears in AI-generated answers
  • Tools & techniques to analyze AI SEO performance

🎯 Outcome:
Participants will be able to leverage AI for SEO to optimize content, build topical authority, and increase their brand’s visibility in both traditional and AI-driven search.

Module 13 — Monetisasi SEO & Freelance Opportunity

Turn your SEO skills into a source of income:

  • How to offer SEO services
  • Creating a professional SEO proposal
  • Pricing your SEO services
  • Client closing strategies
  • Building a strong personal brand

🎯 Outcome:
SEO becomes a revenue-generating skill — not just theoretical knowledge.

 
 
 

"After joining the SEO Academy, I gained a lot of new knowledge because SEO is very dynamic. I was able to implement what I learned directly."

Mr. Rochmat
PT. Inti Alam Citra

"I gained a lot during my time learning at SEO Academy. Starting from a general overview of Digital Marketing, optimizing website traffic organically, conducting proper keyword research, as well as tips on using backlinks."

Mr. Bariaji Priangga
PT. Wook Global Technology

"The material is clear and easy to understand. The delivery is relaxed but still focused on the main points. Overall, it's great, and the class is definitely worth it."

Alexander Fererra Fredoline
Malaysia

WHAT YOU WILL GET

1 Day Intense Offline Workshop

Free Audit & SEO Troubleshooting

Certificate

30 Days WhatsApp Support

BEST MENTORS

fauzan ramadhan, head of seo, essentials the agency

Head of Seo

Fauzan Ramadhan

Fauzan Ramadhan adalah praktisi Search Engine Optimization (SEO) yang telah berkecimpung di industri digital sejak 2010. Ia memiliki keahlian dalam SEO strategy, technical SEO, keyword research, serta optimasi landing page yang berfokus pada peningkatan trafik organik sekaligus konversi bisnis. Pengalamannya mencakup berbagai industri seperti pendidikan, media, manufaktur, hingga sektor keuangan dan fintech dengan tingkat kompetisi keyword yang tinggi.

Selain sebagai praktisi, Fauzan juga menjadi instruktur di Essentials the agency, di mana ia membagikan strategi SEO berbasis pengalaman nyata untuk membantu bisnis membangun trafik organik yang stabil dan menghasilkan pertumbuhan yang berkelanjutan.

essentials the agency team, seo specialist

SEO Strategist

Oktavian Dwi Putra

Oktavian Dwi Putra adalah praktisi Search Engine Optimization (SEO) yang telah berkecimpung di industri digital selama lebih dari 5 tahun. Ia memiliki keahlian dalam SEO strategy, technical SEO, keyword research, serta optimasi landing page, dengan fokus pada peningkatan trafik organik yang berdampak langsung pada pertumbuhan bisnis. Selain SEO konvensional, Putra juga memiliki spesialisasi dalam AI SEO (LLM Optimization dan AI Search Visibility) untuk membantu brand tetap terlihat di era pencarian berbasis AI.

Pengalamannya mencakup berbagai industri seperti pendidikan, healthcare, F&B, hingga properti, dengan fokus pada strategi yang mampu meningkatkan visibilitas di mesin pencari sekaligus mendorong konversi. Melalui pendekatan berbasis data dan pemanfaatan teknologi AI, ia membantu bisnis membangun trafik organik yang berkelanjutan serta visibilitas brand di ekosistem search modern.

Rizky Prasongko, essentials the agency, seo specialist

Head of Content

Rizky Prasongko

Rizki Ayuning P. adalah Digital Marketing Specialist yang berpengalaman dalam menjalankan strategi performance marketing melalui Meta Ads, Google Ads, dan SEO. Ia berfokus pada pengembangan kampanye digital berbasis data yang dirancang untuk meningkatkan visibilitas brand, menghasilkan leads, serta mendorong konversi yang terukur bagi bisnis.

Sebagai praktisi digital marketing, Rizki memiliki pengalaman dalam merancang, mengelola, dan mengoptimasi berbagai kampanye iklan digital, termasuk strategi A/B testing dan pengelolaan budget untuk meningkatkan performa campaign. Pendekatannya yang berbasis data membantu bisnis memaksimalkan potensi digital marketing untuk pertumbuhan yang lebih efektif dan berkelanjutan.

SEO Skills Can Become a Lifelong Asset

Register Now & Get Your Spot

Ready to Learn SEO?

info@essentials.id

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PT ESENSI MEDIA ASIA
Roxy Square Unit A6.
Jl. Kyai Tapa No.1
Jakarta 11440

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