SEO

The general increase in price or inflation has the power to impact almost every sector of the economy and business operations, especially in the digital space.Businesses mostly face the difficult steps of adjusting the effects of inflation on digital marketing strategies. As...

Globalization has transformed the landscape of digital marketing with opening up new opportunities for businesses to extend their reach beyond local markets.However, with the global expansion, digital marketing competition in international markets becomes more intense. Local...

Indonesia’s economic landscape is facing serious challenges as the rupiah has depreciated in value compared to the US dollar. With prices for commodities continuing to rise, inflation picking up, and higher interest rates, businesses are getting more nervous about how to...

As 2025 unfolds with economic fluctuation and increased market competition, digital marketers, along with brand owners, are facing a critical question: which digital marketing channel delivers the best ROI?This year, particularly, the digital marketing landscape has put up...

2025 marks a major transformation in the landscape of search, primarily driven by AI and answer engines. People are now more inclined to find direct yet intelligent answers, rather than referring to websites or links. As search behavior and rules of visibility change,...

As 2025 progresses, Indonesia faces economic pressures, such as persistent inflation, currency depreciation, and changing consumer behaviors that force businesses to adapt—or else, they will be left behind. In the midst of these daunting challenges, some brands have decided...

On a recent podcast, marketing expert Rory Sutherland said, “Marketing is not about being right; it’s about being less wrong.” This idea may seem counterintuitive initially—aren’t agencies hired specifically to deliver the right strategies?But marketing isn’t mathematics. It...

Let’s face it: AI is no longer a “next big thing.”It’s here, fast, and very real.While many still romanticize the old ways of doing marketing—manual design iterations, long brainstorming nights, and complex team hierarchies—AI is quietly restructuring how creative businesses...

Key Takeaways:SEO is a powerful driver of international student inquiries and applicationsMost prospective international students rely on search engines to choose universitiesWithout a strong SEO strategy, universities risk being invisible to high-intent prospectsProfessional...

Key Takeaways:Local SEO increases visibility to prospective students actively searching in nearby areas.Students increasingly use both search engines and AI tools to explore study options.Optimized local content improves how your university appears in Google, Gemini, and...